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There's no point in investing in a splashy redesign if your Web pages don't read well. So most of our redesign projects include content development as well as design and code work.
As part of our content work, we evaluate your current content and provide recommendations on ways to better feature the brand and other messages you wish to get across.
We work with you to assess the current writing style and tone throughout the site and review current print material to determine the desired narrative voice for the Web. Once our review is complete, we provide suggestions and guidelines to bring everything in line with the selected writing style and tone. Often in the content development phase we locate compelling content that is easy to pass by: sometimes it’s buried in a site navigation, other times burdened with an archaic design. And if the new site will feature greater student/college community participation (perhaps via blogs or photo galleries), we make plans for that early on, and provide you with some guidelines for recruiting content providers.
The primary deliverables of the content development phase are a content plan, which generally provides strategic guidance for the content gathering process, both during the site development process and in the long term once the site has launched; and page-by- page content recommendations detailing, for each page, what content should be migrated, where it will come from, what needs editing, and where new writing or other content (photos, videos, etc.) ought to be placed.
Writing and Editing
In conjunction with our strategic content recommendations we also offer full writing and editing services. In some cases we contract outside copywriting specialists, and in others we undertake the work ourselves; we're also willing to manage our clients' own writing teams to ensure consistency of voice and overall quality.